Getty Images Academy Awards
Social campaign to remind the creative community of Getty Images quality and storytelling abilities, by recreating each of the 2016 Best Picture nominees using only Getty’s stock images.
The Challenge
To provide value and remind the creative community of Getty Images quality and storytelling abilities, we needed to reach a busy and overworked audience where they were. On Social Media, we were able to give people a sense of every Best Picture Nominees hours before the Academy Awards.
The Solution
With the Oscars, one of the biggest celebrations of storytelling, just two weeks away, Getty Images saw the opportunity to introduce their stock images into the social conversations around the illustrious event.
We knew that not many people get the chance to see the Best Picture nominees each year, so we helped them catch up before the big night. And we did it be recreating each of the Best Picture nominees using only Getty’s stock images.
Each of our films was just 15 seconds long, so it was primed for social sharing. From the epic frontiers of The Revenant to the crimson wastelands of The Martian, we showed that Getty’s stock images have the power to tell real human stories
The Big Short below is the one film that could only be illustrated with the "cliché" catalog of images.
Creative Team
Art Director: Mo Osunbor
Copywriter: Christopher Philips
Agency: Mirum / J.Walter Thompson
Results (In Just 2 days)
2 million impressions
500K video views on Facebook by the time the Oscars aired.
Over 13,000 likes on Instagram.
Quotes from the media include, "providing #BestPictures across a wide spectrum of needs and interests is what Getty's all about" and "Many brands tap into the fuss around the Oscars, but few manage to make it truly relevant to their own identity. Getty has done just that..."
Featured in AdWeek, Little Black Book