Louis Vuitton: A Journey Beyond
A unique multi-camera Interactive conversation about space with Buzz Aldrin, Jim Lovell and Sally Ride.
Ahead of Apollo 11's 40th anniversary, we captured an unscripted conversation between 3 icons of the American Space Program: Sally Ride, Jim Lovell, and Buzz Aldrin.
An interactive experience where all 3 described their experience as modern day explorers to the most outer realm of mankind - space.
In order to replicate the ethereal movement in a weightless environment to the viewing audience, we employed 3 industrial robotic arms, instead of the standard camera booms, to maneuver between the 3 subjects.
The 20-minute film not only celebrate the extraordinary achievements of the 3 but also the accomplishments of mankind, both past and those yet to come.
Watch The Trailer:
Watch the Case Study
The 2 first chapters of the experience.
Team
Director: Frederic Guelaff
Music & Sound: Mathieu Baillot
Copywriter: Rosecrans Baldwin, Amy Thomas
Art Director: Lionel Bui
UX Designer: David Raichman
Motion Designer: Erik Soulard
Front End Developer: Sami Meziani
Art Buyer: Annette Hallum
Production Company: Autofuss
Agency: Ogilvy
Watch The Behind the Scenes
Results
+2 Millions videos sessions on the site
+800,000 Facebook fans
Awards:
Webby Awards Honoree
London International Awards, Bronze
Cristal European Advertising Festival, Winner.
EPICA. Europe’s Premier Creative Awards, Bronze.
Club des Directeurs Artistiques (Art Directors Club, France) 2 x Winner
Cannes Lions 2x Shorlists
FWA. Favorite Website Awards Winner