Stand Up
An expert-approved digital training program created for L’Oréal Paris and Hollaback to help you safely intervene when you witness street harassment
We see it happen, but uncomfortably look away. We feel the urge to speak up, but stay cautiously silent. We all want to do something about it, but don’t know what. Or worse, we end up thinking it’s "not a big deal."
Street harassment is always a big deal. And now, we have what it takes to stand up to it. It’s always worth it.
We created all aspects of the digital training, from strategy to execution.
Creative Team
Copy: Mara Miculescu
Design: Kiem Vu
Producer: Romain Goutte
Integration: Merci-Michel
Agency: iCrossing
Results
350k people fully trained
Site launched in 18 countries
5 million visitors